On the 400th anniversary of the death of the world’s most famous playwright, Selfridges launches ‘Shakespeare Refashioned’ with help from critically-acclaimed theatre company The Faction, RADA and other partners to bring you its most ambitious campaign to date.
Expect bespoke window creations by leading fashion designers, special collaborations and – a world’s first for a department store – the launch of a fully-fledged theatre complete with theatrical workshops open to the public, rare access to rehearsals and the staging of a new version of one of Shakespeare’s most famous comedies, Much Ado About Nothing.
The ReFASHIONed Theatre
The intimate 100-seat auditorium where an actor’s every move and sigh is visible and audible is on LG floor and is in partnership with LG. Take a seat within Selfridges’ theatre space, and enjoy rare access to the rehearsals and staging of a new version of ‘Much Ado About Nothing’ by exciting British theatre company The Faction.
The unique theatrical showcases will deliver a behind-the-scenes insight into the transformation of a play from read-through to opening night, offering you the chance to watch the rehearsal process up close before booking tickets to the finished production. Partner and makeup experts MAC will also be allowing customers to see first-hand how on-stage characters are created. To find out more and book tickets, visit HERE.
RADA – the Royal Academy of Dramatic Art – will also be joining the reFASHIONed theatre with a two-week residency teaching customers stage-craft workshops and masterclasses, including acting training, audition and feedback workshops, as well as an introduction to dance and stage combat. To find out more and book tickets, visit HERE.
Snap up tickets to one of Selfridges’ electrifying music and art performances from today’s boldest and most inspirational voices, held in collaboration with cult streetwear brands. A select number of today’s most promising new musical talents including Krept & Konan, Novelist and Little Simz have been invited to rethink Shakespeare’s poetry, wordplay and lyricism to adapt them according to their personal everyday experience and stories and their own radical approach to genres such as grime, rap, hip-hop music as well as the spoken word. To find out more and book tickets, visit HERE.
Providing the perfect backdrop for a ‘Shakespeare selfie’, a collective of twenty international designers including Rick Owens, Dries Van Noten and Simone Rocha have celebrated the Bard by creating arresting scenes featuring new and archive showpieces in the London store’s windows.